Fresh Squeeze
Summary
Created a beverage brand designed for health-conscious Gen Z consumers, focused on delivering a fresh, flavorful, and wellness-driven drink experience. The brand identity emphasizes natural ingredients through fruit-inspired visuals, fresh messaging, and strong wellness-focused callouts that reinforce authenticity and healthy living.
Problem
Develop a contemporary beverage brand that appeals to health-conscious Gen Z consumers by delivering a flavorful and healthy drink. The brand identity and naming system should communicate natural ingredients while aligning with the values, aesthetics, and lifestyle preferences of the Gen Z target audience.
Final Deliverables
Drink Mockups, Packaging Mockup, Drink Flats
AI Policy
None used.
Solution
Created a brand identity centered around themes of fresh fruit, minimalism, and authenticity. The visual system incorporates real fruit imagery to emphasize natural ingredients and vibrant flavor, while bold messaging and product callouts reinforce the brand’s focus on health, and quality.
Final Deliverables
