Flight for the Future
Summary
Flight for the Future is a multi-channel social campaign focused on restoring and preserving California wetlands through community-driven donations and awareness. Using digital and physical touchpoints, including a website, social media content, posters, and transit advertising, the campaign promotes audiences to take action in supporting environmental conservation efforts.
Problem
Develop a social campaign that tackles a meaningful and timely issue. The campaign should go beyond simply raising awareness by motivating audiences to take measurable action, adopt new behaviors, or create positive change through engagement with the campaign.
Interim Deliverables
Pitch Deck
Final Deliverables
Website, Posters, Physical Touchpoints
AI Policy
None used.
Solution
Developed Flight for the Future, a donation-driven campaign focused on the restoration and preservation of California wetlands. The campaign utilized a range of media platforms to engage audiences and encourage environmental support.
Final Deliverables
Interim Deliverables
