Sierra Nevada Posters
Summary
Promotional posters for Sierra Nevada’s Torpedo IPA that followed the established style guide while reinforcing the beer’s bold and adventurous identity.
Problem
Torpedo IPA is a long-standing flagship in a category that refreshes constantly, and a packaging update risked confusing loyalists while doing nothing to win new drinkers. The posters had to work in bars and taprooms and stay inside an established Sierra Nevada style guide that left little room to invent a new look. The challenge was signaling change and continuity at once: new can, same beer, still bold.
Final Deliverables
Posters
AI Policy
None used.
Solution
Deep green and orange from the brand system anchor both posters, with condensed display type "New Look, Same Iconic Taste" and "Full Hops Ahead" driving the message home and reinforcing the brands message. A consistent hexagonal badge strip locks in the proof points giving each poster the same scannable hierarchy: message first, product second, credentials last.
Final Deliverables
Posters
Posters